“No.88 was the first fragrance from Czech & Speake and launched with great excitement in 1981. Driven by a unique holistic approach to perfumery design – with fragrance, packaging and bottle all designed by myself. My desire was to move away from the English scent tradition with a more sensuous, exotic fragrance presented in our own traditional reagent bottle, which I transformed by using black glass. No.88 was named after our first showroom on Jermyn Street and has developed a passionate following amongst men and women. It is our iconic global fragrance and has always been our best-seller with a particularly loyal clientele.
It is this clientele that drove the demand for a stronger more extreme (higher percent of perfume essence), EdP version of their favourite scent, also and importantly the 50ml bottle is more efficient for travel. 40 years on an appreciation of No.88 has opened many doors for me personally, I like to think of it as a fairly inclusive, exclusive club, enjoy!”