“The 200ml cologne edition of No.88 pays homage to the first bottle I designed. Presented in our own traditional reagent bottle, which I transformed by using solid black etched glass, which was shockingly new at the time. No.88 fragrance was named after our first showroom on Jermyn Street, London and has developed a passionate following amongst men and women ever since. It is our iconic global fragrance and has always been our best-seller, with an extremely loyal clientele.
I am often asked how this particular one of our fragrances has become so successful, I believe the complexities and balance of the No.88 scent are near perfection, and I remember, were immediately special to me.”